Omar B.

Football operation Career

Omar is Chief Football Operations Officer for City Football Group. He is a C-suite sports executive with expertise in the management of club business and football operations, including player transactions, sponsorship, and media rights with 18 years of senior-level experience in the football industry and 5 years in the telecommunications sector.

Omar has extensive experience in managing football club operations, through both his time as Manchester City’s COO and his current role as City Football Group‘s Chief Football Operations Officer. He also has a proven track record in negotiating with major global brands and companies, having delivered multi-million-pound sponsorship and media-related contracts for FC Barcelona and Manchester City.

Omar’s personal background is quite diverse and international; having lived in 6 different countries with a fluent command of four languages has helped him develop an extensive global network of industry contacts.

Established in May 2013, City Football Group is the owner of football-related businesses in major cities around the world, including football clubs, academies, technical support and marketing companies.

For his current role, Omar is responsible for managing and optimising group football operations for almost 100 teams across 11 clubs on 5 continents, managing several departments across CFG including player transactions, data analytics, sports science and scouting in order to develop talent, maximise on-pitch performance and generate value for the group. He has also represented Manchester City and the Group in multiple governing bodies (such as the European Clubs Association and the Women’s Superleague FA board).